PepsiCo launched its first bar/restaurant worldwide, choosing Madrid as the starting point. The concept revolves around a reinvented classic: Spanish tortilla made with Lay’s, elevated with distinctly Spanish toppings, from brava sauce and torreznos to sobrasada with goat’s cheese and honey, or anchovies with Lay’s crisps.

The project takes shape through two complementary formats. The first, a quick-service venue on Calle Fuencarral, offers a complete sit-down experience with starters, tortillas, pinchos and sandwiches. The second, an impulse model on Calle Corredera de San Pablo, is designed for takeaway and centred on one signature product: tortilla balls. A project designed to test, scale and, above all, celebrate the culinary creativity of a product that is both iconic and classic, this time reinvented.