Brownie Coffee Club
Brownie has been a reference for Gen Alpha for years. When the brand entered hospitality, the challenge was to create a space that felt like a natural extension of the brand, with the same aesthetic appeal and ability to build community.
We developed Brownie Coffee in its Hermosilla flagship: a highly curated drinks menu designed to become iconic, and a space with an inner courtyard that has become a destination. An example of how a fashion brand can offer customers a new experience while opening up a new business model.
Brownie opens its first café in a garden in Madrid’s Salamanca neighbourhood, with the same idea on which it has built its brand: creating spaces where people want to spend time. A project that brings its universe into a café with innovative drinks and a small selection of savoury and sweet food.
Viral drinks, breakfast, brunch and a Giant Cookie Pie that has already become its signature define a simple and highly recognisable menu. A space where gastronomy and design are part of the same experience.
Brands
Full-service project
New Concept
Nueva apertura