Translating everything Mahou means in Madrid into a physical space that millions of people would visit. The project was developed over more than four years: Spain’s first brewery inside a stadium, views of the Bernabéu pitch and the figure of the tapster serving the perfect caña, all brought together through technology as the backbone of an experience that leaves an impression.

Today, Plaza Mahou is a meeting point where football, music, culture and gastronomy come together naturally and strengthen the emotional connection with Madrid’s most iconic beer brand.